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목차

1. Introduction : The Startup Story of the firm
2. Market Analysis
3. The Future of Company
4. References

본문내용

Introduction : The Startup Story of the firm
Samsung Electronics Corporation is a South Korean multinational electronics company headquartered in Suwon, South Korea. It is the flagship subsidiary of the Samsung Group and was the world's largest technology company by revenues from 2009 to 2012. Samsung Electronics has assembly plants and sales networks in 61 countries and employs around 221,000 people.
As most people may know, Samsung is one of the world's largest technology providers. It started out as trading company exporting various products from South Korea to Beijing, China.

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where service providers mainly compete in mobile contents, Samsung launched an online community called the “Funclub.” Not only does the “Funclub” bring in customer’s attachment for Samsung, it strengthens Samsung’s relationship with its service providers. Through the “Funclub,” Samsung proved that it is able to provide popular mobile contents, in addition to the handset itself.
Moreover, in France, Samsung tried to connect technology and culture through what is called “culture marketing.” For instance, in May 2001, Samsung had an exhibition titled “Samsung

참고 자료

“The 30-Year History of Samsung Electronics,” Samsung Electronics Publication
“Samsung Electronics: Mr. Yun’s Efforts for Upscale Image,” ICFAI Business School Case
“David Beat Goliath: The Myth of Samsung Mobile,” KBS,
http://www.streetdirectory.com/travel_guide/116664/electronics/samsung.html
http://en.wikipedia.org/wiki/Samsung
http://www.koreatimes.co.kr/www/news/issues/2012/11/363_96557.html
http://www.amazon.com/Samsung-Electronics-Struggle-Leadership-Industry/dp/047082266X
http://www.samsung.com/us/aboutsamsung/corporateprofile/history06.html
http://www.oipf.tv/members/samsung-electronics-co-ltd-founder-member
http://www.oipf.tv/members/samsung-electronics-co-ltd-founder-member