유가네닭갈비((주)바이오푸드) 마케팅분석(영문) 한글파일

소개글

마케팅원론 원어수업 텀페이퍼용으로 작성. 유가네닭갈비((주)바이오푸드). 내용은 전부 영어로 작성되었습니다.

목차

Ⅰ. Contents List

Ⅱ. Purpose
1. Target company;
2. Marketing Mix Strategy(4Ps)
2.1 Product
2.1.1 Menu
2.1.2 Features
2.1.3 Sales volume
2.1.4 Production Plans
2.2 Price
2.3 Promotion
2.4 Place
2.4.1 For Whom, At Where, and Sell What
2.4.2 Relationship among the Participants
2.4.3 M-W-R-C
3. Marketing Research

Ⅲ. Method

Ⅳ. Techique
1. SWOT
1.1 Strength
1.2 Weakness
1.3 Opportunity
1.4 Threat
2. STP
2.1 Segmentation
2.2 Targeting
2.3 Positioning

Ⅴ. Conclusion
1. Opinions
2. Suggestions

Ⅵ. Reference Materials

본문내용

Ⅱ. Purpose

1. Target company;
• Company Name: (주)바이올푸드(Buy All Food co.)
• Brand Name(Restaurant's Name): 유가네 닭갈비(Yoogane)
• Motive the Selection: It is loved by students constantly in a fierce competition and it always tries to be changed.
• Comments: It is restaurant franchise company.

2. Marketing Mix Strategy(4Ps)
2.1 Product
2.1.1 Menu
Yoogane is specialized in chicken galbi(It is the same as chicken rip), and its menu can be divided in three categories; grilled chicken galbi, fried rice, and delicacy&extra.
It provides 9 kinds of grilled chicken galbi and 7 kinds of fried rice. Also, it offers 5 kinds of delicacy such as Korean style seafood pancake, Iced noodles, Nurungee, Noodles with vegetables and Meatball made with galbi. Moreover, it helps its customers to add extra menu such as dokboki, noodle, sweet potato, and mozzarella cheese.
2.1.2 Features
One of the Yoogane's strong points are its special sauce and unchangeable taste. The company offers several kinds of sauce which are strong, moderate, or mild.

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참고 자료

Yoogane Web-Site(http://www.yoogane.co.kr/)
http://news20.busan.com/news/newsController.jsp?subSectionId=1010120000&news
http://www.ilyo.co.kr/news/articleView.html?idxno=74413
http://www.mt.co.kr/view/mtview.php?type=1&no=2012021315128248968&outlink=1
http://mnb.mt.co.kr/mnbview.php?no=2010070615441587616
http://news.sbs.co.kr/section_news/news_read.jsp?news_id=N1001205178
http://article.joinsmsn.com/news/article/article.asp?total_id=6450335&ctg=1105
http://www.womennews.co.kr/news/40724
http://mbn.mk.co.kr/pages/news/newsView.php?news_seq_no=387703&category=mb
n00009
http://www.sportalkorea.com/news/view_photo.php?gisa_uniq=2012052518335647&s
ection_code=60&key=&field=
http://tv.sbs.co.kr/sbs_ad/pds.jsp & Listening Parts of SBS Power FM Radio Programs