Media makt 중국 진출 사례
- 최초 등록일
- 2013.06.17
- 최종 저작일
- 2013.04
- 3페이지/
MS 워드
- 가격 1,500원
목차
1. Why did Media Markt expand to China and why did they form a partnership with Foxconn?
2. Why did Media Markt close their business? What went wrong? What would you have done differently?
본문내용
The primary objective for Media Markt to invest in China is to open China market. Until that time, their strategy and business out of German are very successful. So they thought that they got a good viewpoint of providing insights into successful international retailing and global expansion. Carry which is led to Metro’ growth of its business will be in the East rather than in the West. According this concept, China is well-matched market with their strategy. China`s economy is the second-largest economy in the world and has a gross domestic product growing at unparalleled rates.
< 중 략 >
The number of unforeseen problems that has arisen in the course of both the setting up and operation of partnership disillusioned Media Markt. Firstly, the withdrawal is believed to be due to fierce competition in China’s electronics and appliances market. Challenges such as price competition and limited sales channels have made things tough in China for foreign retailers. Actuallys owned by Sunning and Gome reached more than 3000. And they’re planning to open more branches in China’s third and fourth tier cities. Secondly, the key challenges are about costs.
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