맥도날드의 CSR 사례
- 최초 등록일
- 2012.12.21
- 최종 저작일
- 2012.12
- 8페이지/ MS 파워포인트
- 가격 2,000원
소개글
맥도날드의 CSR 사례로, 이미지 위주의 자료입니다.
세부내용은 PPT 아래 적혀있습니다.
목차
1) McDonald’s CSR 1.0 Stage
2) McDonald’s Crisis
3) McDonald’s CSR 3.0 Stage
본문내용
- McDonald`s founded McDonald`s global charitable foundation called `Ronald McDonald House Charities (RMHC) in 1974, which is a non-profit organization by the composition program for promoting the health and welfare of children.
The health care program attempts to change children’s lives and improve communities along the way.
<중 략>
In order to overcome anti-McDonald’s atmosphere and achieve sustained growth,
McDonald’s should take responsibility for the obesity problem which became serious enough to threaten the people’s lives and it was essential to attempt to innovate on the product in order to meet the social needs rather than social contribution activities such as donations.
<중 략>
OK, I’d like to turn to the activity of environmental Responsibility,
Less is more when it comes to the environment – Less energy, Fewer emissions and Less waste.
- McDonald’s seek to reduce the environmental impact because it is not only good for the planet but also good for the long term financial success.
참고 자료
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