E-Book Industry Analysis (아마존, Amazon.com)

소개글

안녕하세요.
이 자료는 미국대학에서 Strategic Management 수업에서 발표한 프로젝트입니다.
주제는 E-book industry에 대한 산업분석이었고 아마존닷컴이 주가 됩니다.
목차에서 보실 수 있듯이 많은 정보들이 담겨있습니다. Exhibits들도 포함되어 있습니다.
프로젝트 점수는 A 받았고, 정말 열심히 리서치하고 준비하여 작성했습니다.
여러분께도 많은 도움이 됐으면 바랍니다. 좋은 평가도 남겨주시면 감사하겠습니다. :)
모두들 좋은 점수 받으세요 :)

목차

Section 1. Company Profile


Section 2. PESTEL Analysis
2.1 Political/Legal Segment
2.2 Environmental Segment
2.3 Sociocultural Segment
2.4 Technological Segment
2.5 Economical Segment


Section 3. Industry Analysis
3.1 Introduction and Structure of the E-Book Reader Industry

3.2 Porter’s Five Forces
3.2.1. Entry Barriers
3.2.2. Rivalry
3.2.3. Supplier Bargaining Power
3.2.4. Buyer Bargaining Power
3.2.5. Substitutes


Section 4. Competitor Analysis
4.1 Amazon: Kindle
4.2 Apple: iPad
4.3 Barnes & Noble: NOOK
4.4 Self-Publishing


Section 5. Internal Analysis
5.1 Resource-Based View
5.1.1 Resources
5.1.2 Core competencies
5.1.3 Competitive Advantage

5.2 Value Chain Analysis
5.2.1 Primary Activities
5.2.2 Support Activities


Section 6. Financial Analysis
6.1 Viability
6.2 Stability
6.3 Profitability


Section 7. Strategic Formulation
7.1 Business-Level Strategy
7.2 Corporate-Level Strategy


Section 8. Recommendations

본문내용

Section 1. Company Profile: Amazon.com, Inc.
Amazon.com, Inc. was founded by their current CEO, Jeff Bezos. They opened as an online store in July 1995 and went public on May 15, 1997. Amazon’s mission is to be Earth’s most customer-centric company for four primary customer sets: consumers, sellers, enterprises, and content creators. They focus on selection, price, and convenience for their customers. Amazon and other third parties are able to sell millions of products through the Amazon website. These products range from a variety of product categories including but not limited to technology, fashion, beauty, music, pet supplies, video game, etc. They are one of main leaders in the e-book industry and carry the Kindle. They operate on an everyday low price and shipping policy. One of their special offers is Amazon Prime that offers a discount on price and free shipping. Growth is a main focal point of Amazon’s strategy allowing them to provide a greater selection at lower prices.

참고 자료

About Amazon. Http://www.amazon.com/Careers-Homepage/b?ie=UTF8&node=239364011. Amazon.com, n.d. Web. 26 Nov. 2012. <http://www.amazon.com/Careers-Homepage/b?ie=UTF8&node=239364011>.
Amazon Kindle. Wikipedia. Wikimedia Foundation, 26 Nov. 2012. Web. 26 Nov. 2012. <http://en.wikipedia.org/wiki/Amazon_Kindle>.
Amazon.com Help. Amazon.com Help. N.p., n.d. Web. 26 Nov. 2012. <http://www.amazon.com/gp/help/customer/display.html/ref=hp_left_ac?ie=UTF8>.
Brown, Robin. Keeping Their World. Alibi.com. N.p., 7 Nov. 2012. Web. 26 Nov. 2012. <http://alibi.com/art/43268/Keeping-Their-Word.html>.
Choose the NOOK Thats Right for You - Barnes & Noble. Choose the NOOK Thats Right for You. BN.com, n.d. Web. 26 Nov. 2012. <http://www.barnesandnoble.com/u/Compare-NOOKs/379003181>.
Costello, Sam. How Many Apps Are in the IPhone App Store. About.com IPhone / IPod. N.p., n.d. Web. 26 Nov. 2012. <http://ipod.about.com/od/iphonesoftwareterms/qt/apps-in-app-store.htm>.
Dryden, Paul. Understanding Amazon. : All Convenience Infrastructures Not Created Equal. N.p., 15 Aug. 2012. Web. 26 Nov. 2012. <http://understandingamazon.blogspot.com/2012/08/all-convenience-infrastructures-not.html>.
E-Readers. : EReader, EBook Readers. N.p., n.d. Web. 26 Nov. 2012. <http://www.bestbuy.com/site/iPad-Tablets/E Readers/pcmcat223300050025.c?id=pcmcat223300050025>.
Falcone, John P. Kindle vs. Nook vs. IPad: Which E-book Reader Should You Buy? CNET News. CBS Interactive, 07 Aug. 2012. Web. 26 Nov. 2012. <http://news.cnet.com/8301-17938_105-20009738-1/kindle-vs-nook-vs-ipad-which-e-book-reader-should-you-buy/>.
Gilster, Paul. Kindle Paperwhite Raises the Bar for Ebook Readers. Newsobserver.com. N.p., 26 Oct. 2012. Web. 26 Nov. 2012. <http://www.newsobserver.com/2012/10/21/2429311/kindle-paperwhite-raises-the-bar.html>.
Greenfield, Jeremy. IPad-e-reading Market Share Stagnates as Tablet E-reading Rises. N.p., 7 May 2012. Web. 26 Nov. 2012. <http://www.digitalbookworld.com/2012/ipad-e-reading-market-share-stagnates-as-tablet-e-reading-rises/>.
Greenfield, Jeremy. Which Publisher Do Best at E-book Sales? Forbes.com. N.p., 11 Nov. 2012. Web. 26 Nov. 2012.
Haq, Husna. Amazon Will Hire 50,000 Temporary Workers for the Holidays. The Christian Science Monitor. The Christian Science Monitor, 17 Oct. 2012. Web. 26 Nov. 2012. <http://www.csmonitor.com/Books/chapter-and-verse/2012/1017/Amazon-will-hire-50-000-temp
Inside Amazon. Amazon.com. Amazon.com Inc, n.d. Web. 26 Nov. 2012. <http://www.amazon.com/Inside-Careers-Homepage/b/ref=amb_link_356017942_4?ie=UTF8&node=239367011&pf_rd_m=ATVPDKIKX0DER&pf_rd_s=left-2&pf_rd_r=1M31G8P504Z9BXZTRM19&pf_rd_t=101&pf_rd_p=14045
Is the Kindle More Eco-friendly than Actual Books? Www.neowin.net. N.p., 29 Aug. 2009. Web. 26 Nov. 2012. <http://www.neowin.net/news/main/09/08/29/is-the-kindle-more-eco-friendly-than-actual-books>.
Jennings, Marianne. Target Banishes Kindle: More Amazon Issues. Community.cengage.com. Cengage Learning, 4 May 2012. Web. 26 Nov. 2012. <http://community.cengage.com/GECResource/blogs/bus_law/archive/2012/05/04/target-banishes-kindle-more-amazon-issue
Kindle Direct Publishing: Self-publish to Amazons Kindle Store. Amazon.com. N.p., n.d. Web. 26 Nov. 2012. <https://kdp.amazon.com/self-publishing/signin>.
Kindle Fire HD 8.9 4G LTE Wireless. Kindle Fire HD 8.9 4G. Amazon.com Inc, n.d. Web. 26 Nov. 2012. <http://www.amazon.com/gp/product/B008GFRBBW/ref%3Dgw_c1_4gfam2_kj?ie=UTF8>.
Lao, Brian. Publishers Struggle with an E-book Bind. Australian Business News. N.p., 23 Nov. 2012. Web. 26 Nov. 2012. <http://www.businessspectator.com.au/bs.nsf/Article/ebooks-printing-houses-self-publishing-digital-mar-pd20121123-2B76U?OpenDocument>.
Mcmillan, Graeme. Self-publishing Is the New Internet Gold Rush. Digital Trends. N.p., 23 July 2012. Web. 26 Nov. 2012. <http://www.digitaltrends.com/web/self-publishing-is-the-new-internet-gold-rush/>.
Miller, Ross. Amazon Buys Touchscreen Startup Touchco, Merging with Kindle Division. Engadget. N.p., 3 Feb. 2010. Web. 26 Nov. 2012. <http://www.engadget.com/2010/02/03/amazon-buys-touchscreen-startup-touchco-merging-with-kindle-div/>.
Monica, Calif., David Streitfeld; Nick Bilton Contributed Reporting From Santa. Amazon, Forced To Collect a Tax, Is Adding Roots. The New York Times. The New York Times, 12 Sept. 2012. Web. 27 Nov. 2012. <http://www.nytimes.com/2012/09/12/technology/a
Pogue, David. STATE OF THE ART; Newly Enlightened E-Readers. The New York Times. The New York Times, 04 Oct. 2012. Web. 26 Nov. 2012. <http://www.nytimes.com/2012/10/04/technology/personaltech/kindles-paperwhite-e-reader-lets-there-be-more-light-review.ht
Rao, Leena. Amazon Has Opened 15 Fulfillment Centers In 2011, Will Build A Few More
Rothman, Wilson. Kindle vs. Nook: $99 E-ink Touch Readers Face off. Technology. NBC News, n.d. Web. 26 Nov. 2012. <http://www.nbcnews.com/technology/technolog/kindle-vs-nook-99-e-ink-touch-readers-face-119062>.
Sales Tax Requirements. Amazon.com. N.p., n.d. Web. 26 Nov. 2012. <http://www.amazon.com/gp/help/customer/display.html?nodeId=468512>.
Stross, Randall. DIGITAL DOMAIN; Publishers vs. Libraries: An E-Book Tug of War. The New York Times. The New York Times, 25 Dec. 2011. Web. 26 Nov. 2012. <http://www.nytimes.com/2011/12/25/business/for-libraries-and-publishers-an-e-book-tug-of-war.html>.
Trachtenberg, Jeffrey A. E-book Rewrite Bookselling. Online.wsj.com. The Wall Street Journal, 20 May 2010. Web. 26 Nov. 2012. <http://online.wsj.com/article/SB10001424052748704448304575196172206855634.html>.
Wohl, Jessica. Wal-Mart Stops Selling Amazon Kindles. Reuters. Thomson Reuters, 20 Sept. 2012. Web. 26 Nov. 2012. <http://www.reuters.com/article/2012/09/20/us-walmart-amazon-kindle-idUSBRE88J0WA20120920>.
Jo, Yoan, Jesslyn Novianty, and Abram Suhardiman. Comprehensive Analysis of E-book Industry. . April, 01 2010. Web. 26 Nov 2012.
Johnson, Mark. Amazons Smart Innovation Strategy. . April, 12 2010. Web. 26 Nov 2012. <http://www.businessweek.com/innovate/content/apr2010/id20100412_520351.htm#p2.
Kirk, John. Battle of the Tablet Business Model: Amazon Kindle Fire . . September, 26 2012. Web. 26 Nov 2012. <http://techpinions.com/battle-of-the-tablet-business-models-amazon-kindle-fire/10619>.