Mercedes-Benz All Activity Vehicle (AAV)Target costing,타겟코스팅,벤츠분석,AAV,AAV프로젝트

소개글

Mercedes-Benz All Activity Vehicle (AAV)Target costing,타겟코스팅,벤츠분석,AAV,AAV프로젝트

목차

Ⅰ. Intro
1. What is AAV
2. Target Costing

Ⅱ. Solutions
1. a ,b ,d
2. AAV Project
3. e, f, g, h

본문내용

What is Target costing?

involves setting a target cost by subtracting a desired profit margin from a competitive market price

cf. cost-plus pricing

a. The Competitive Environment Faced by MB

Expanding SUV market
But, dominated by

● Potential worldwide sales opportunity
for a high-end AAV

b. Reaction to the Changing World
for Luxury Automobiles

Customer clinic
Design and testing team
Manufacturing location

d. AAV Project link with MB’s Strategy
in terms of Market Coverage

Developing a range of new product
to move closer to its customers and markets

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