Marketing Strategies

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Marketing StrategiesMANAGEMENT MISTAKES AND SUCCESSESContentsMKTG Mix Strategy Marketing Strategy Corporate StrategyIntroductionMANAGEMENT MISTAKES AND SUCCESSESIntroductionCountry of originAmericaTypeCarbonated soft drinkFounderJohn Pemberton(1831~1888)Introduced1886Head quarteres around the world1. Coca-Cola?MANAGEMENT MISTAKES AND SUCCESSESIntroduction

목차

1. Coca-Cola?
2. History of Coca-Cola
3. Global Strategy

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MANAGEMENT MISTAKES AND SUCCESSES
Introduction
2. History of Coca-Cola
1886 : Birth of Coca-Cola
1910 : Develop a unique bottle
1919 : Listed on the New York
Stock Exchange
1928 : Introduced to the Olympic Games
1931 : Coca-Cola Santa Claus
1933 : Introduced to France

MANAGEMENT MISTAKES AND SUCCESSES
Introduction
1950 : Appear on the cover of Time magazine
introduced to Korea
1960 : Expand with new flavors
start to produce Coca-Cola in Korea
1982 : Diet coke and new coke
1993 : Coca-Cola Polar Bear
2002-Now : Global marketing platform

MANAGEMENT MISTAKES AND SUCCESSES
Corporate Strategy
- Mission
To refresh the world in body, mind and spirit
To inspire moments of optimism through out brands and our actions
To create value and make a difference everywhere we engage

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