신라면블랙 마케팅전략분석(신라면블랙 실패요인분석,꼬꼬면성공전략과 비교분석) 영문레포트

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신라면블랙 마케팅전략분석(신라면블랙 실패요인분석,꼬꼬면성공전략과 비교분석) 영문자료입니다.

목차

1. Nongshim (Company introduction)

2. Market Analysis

3. SWOT Analysis

4. STP Strategy

5. 4P Strategy

6. Problems (Failure Factors)

7. 꼬꼬면 (Successful Competitor)

본문내용

Nongshim want to make ramen on staple food, not favorite food.
so they have to make nourishing food into ramen.
and they need to rising production cost. therefore, price is high. and people think ramen is just ramen, favorite food.
So they made a decision improper position.

5. 4P
( Product, Price,
Place, Promotion)

Product
Well – being
Sales had been superficially decreased

Company’s survey

→ What is the reason for reduce in 라면 sales?
Well – being (nutrition)
Nourishing food

Well-being becomes one of trend in 라면 market.

참고 자료

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