이랜드 기업분석

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MBA 시간에 발표한 자료입니다. 이랜드의 독특한 기독교식 기업문화와 지식경영, 중국 이랜드의 성공분석에 대한 내용입니다. 모두 영문이고 A 받았습니다. 제가 직접 만든 자료이므로 믿고 받으셔도 됩니다.

목차

- Introduction
- What is E-Land?
- Characteristic
- Corporate Culture
- Knowledge Management
- E-Land China
- Lessons

본문내용

Fashion-Retail Giant, turned over 4,500 bil KRW, with revenue as much 10% of sales.

E.Land Group become a USD 7 billion group of companies, creating the phrase "Myth of 6 sqm".

Driving Forces: Timely business start-up in 1980, use of franchising system, one of the most profitable forms of retail distribution, and business on the basis of faith.

E.Land Group participates in retail malls, restaurants, hotels and construction businesses as well as its cornerstone, fashion apparel business.

참고 자료

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