PwC의 CRM 구축방법론 및 구현사례

소개글

PwC의 CRM 구축방법론 및 구현사례

목차

1. Introduction
2. Analysis - Maturity Model
3. Applied Decision analysis
4. eCRMlive
5. MIE Architecture
6. Ascendant - Implementation
7. Case - CISCO
8. Case - US West
9. PwC Citation1. Introduction
2. Analysis - Maturity Model
3. Applied Decision analysis
4. eCRMlive
5. MIE Architecture
6. Ascendant - Implementation
7. Case - CISCO
8. Case - US West
9. PwC Citation

본문내용

*Applied Decision Analysis - Key Question
l How llarrge iis tthe marrkett fforr a new offfferriing?
l Wherre iis tthe bestt ttarrgett marrkett?
l How wiillll a sett off offfferriings do agaiinstt currrrentt orr ffutturre compettiittiion?
l Whiich ffeatturres prroviide tthe biiggestt “bang fforr tthe buck”?
l How wiillll custtomerrs rrespond tto alltterrnattiive prriiciing sttrrattegiies?
l Whatt effffectt wiillll alltterrnattiive channell sttrrattegiies have?
l Whatt iimpactt wiillll new pllayerrs have? New ttechnollogiies? Trrends?
l How wiide iis tthe “wiindow off opporrttuniitty” fforr an offfferriing?
l Can we captturre a llarrgerr sharre wiitth ffewerr prroductts? How?
l How can we segmentt tthe marrkett tto betttterr ttarrgett prroductt and marrkettiing sttrrattegiies?

참고 자료

없음