Hermes, the example of art marketing
- 최초 등록일
- 2010.05.21
- 최종 저작일
- 2010.05
- 3페이지/ MS 워드
- 가격 1,000원
소개글
This is written by English
It represents that the Hermes is good picture of art marketing
It includes some managerial concepts such as marketing strategy, value chain...
목차
■ What is the Hermes Creative Award?
■ Which marketing concepts are used in Hermes Creative Award?
■ To keep the Sustainable Marketing, what responsibility it has?
■ In the marketing strategy of the Hermes Creative Award, which elements are involved in the market differentiation and positioning?
■ What factors in the Hermes Creative Award might affect the buying decision?
본문내용
■ What is the Hermes Creative Award?
Hermes Creative Award is an international competition for creative professionals involved in the concept, the writing and design of traditional materials and programs, and emerging technologies. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, web-based innovators and freelancers. Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production, web and free-lance professionals. By establishing and nominating better, the company wants to lift up its value of merchandises. Because this company uses the art for marketing what they produce, we can call it as The Art Marketing.
참고 자료
- article ; “Hermes Korea endorses local culture”, koreatimes, 11/12/2009
(http://www.koreatimes.co.kr/www/news/include/print.asp?newsIdx=13323)
-general description from hermes award website
(http://hermesawards.com/background.php)