루이비통 louisevuitton 명품 마케팅분석

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루이비통 louisevuitton 명품 마케팅분석

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History of LV
LV Production Processes
Price Strategy
Target Customers
Market Distribution
Louis Vuitton Markets
Stores
Factories
Distribution system
Case study - China
Strategy in China

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* History of LV
1854 – launched business
19th – trunks and luggage
20th – expand businee
Currently – Louis Vutton = high quality fashion

*Price Strategy
High Cost
No sale, no discounts
Differs among regions

*Target Customers
High net-worth individuals
Customers with a keen eye for fashion and trends
Ultra-wealthy customers

*Market Distribution
Near-equal market share in regions
USA- 85 stores
Pioneer of entering China (1992) and India (2003)
Vietnam and South Africa

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