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신제품개발기획서입니다. 전자깔창에 관한것입니다.목차
1. 목적 및 목표·······································································
1.1 제목
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1.2 배경
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1.3 시장의 매력
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1.4 자사의 강점
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1.5 경영 비전·경영 전략과의 일치성
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2. 사업 환경 동향
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2.1 기술 동향의 분석
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2.2 경쟁 동향의 분석
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3. 목표 대상
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3.1 겨냥할 만한 고객·시장
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3.2 상품 이미지
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4. 참여 전략 및 방법
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4.1 참여 전략과 유형
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4.2 참여 방법
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4.3 참여 단계
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4.4 마케팅 전략
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5. 사업 계획 및 연구 개발 계획 개요
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5.1 초기 투자비용 분석
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5.2 손익분기점
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6. 사업화함의 과제
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6.1 개발
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6.2 생산 판매
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6.3 관리
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7. 위험성 및 대응책
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7.1 기존의 위험성
7.2 새로운 위험성
7.3 변화 위험성
8. 장래전개의 가능성
9. 첨부자료
본문내용
1. 목적 및 목표1.1 제목 - 건강 상태를 체크하는 전자깔창 : P.O.G(Present Of God)
신제품은 건강 상태를 체크하는 전자깔창으로 하였고, 이 전자깔창의 이름은 P.O.G로 정하였다. 풀어서 말하면 Present Of God로 뜻은 신의 선물이라는 뜻이다. 즉, 아무리 재산이 많고 명예가 많다고 하더라도 자신의 건강이 나쁘다면 이 모든 것들이 무슨 소용이란 말인가? 건강은 처음부터 잘 관리해야하며 자신의 건강은 자신 스스로 챙겨야 하는 것이다. 그렇기 때문에 평상시의 우리들이 신는 신발 깔창을 이용하여 자신의 건강을 수시로 체크할 수 있다는 면에서 이 제품의 이름이 신의 선물인 것이다. 따라서 그 만큼의 가치가 있고 이 세상을 살면서 없어서는 안 되는 제품이 될 것이다.
1.2 배경
제2의 심장인 발
- 사회의 급변으로 바쁜 사회생활 속에서 많은 사람들이 건강에 대해 소홀히 여기고 있는 경향이 있어 안타까움을 자아내고 있다. 또한 우리 주변의 많은 사람들이 국가 보험관리공단에서 시행하는 정기건강검진 역시 소홀히 하고 있는 상태이다. 이들은 지극히 형식적이라며 국가보험관리공단의 정기건강검진을 별것 아닌 것으로 여기지만 잘 모르고 하는 생각이다. 병마는 예기치 않은 가운데 갑작스럽게 닥쳐오는 경우가 많고, 일단 큰 병을 얻으면 몸과 마음의 고통은 물론이려니와 엄청난 의료비용으로 가정경제가 파탄으로 치닫는 사례가 적지 않다. 물론 각자의 건강은 스스로 챙겨야 하는 것이 너무나 당연한 일이겠다. 하지만 병증을 느끼지 못하는 상황에서 검진만을 위해 병원을 찾는 것이 막상 쉬운 일만은 아닐 것이다. 그래서 우리가 매일 신고 다니는 신발의 깔창을 건강을 체크할 수 있는 전자깔창으로 하여 평소의 건강을 체크할 수 있도록 한다. 우리가 신는 신발의 발은 제2의 심장이라 할 정도로 인체의 축소판이라고 볼 수 있으며, 인체의 각 기관과 연결된 우리 몸의 중요한 부위이다. 발은 7200여개의 신경이 인체에 연결되어 있어 발의 건강상태에 따라 우리 몸의 건강 상태여부를 알 수 있다고 한다. 따라서 이 건강을 체크할 수 있는 전자깔창을 많은 소비자에게 공급함으로써 손쉽게 평소의 건강을 체크할 수 있도록 하여 최대한의 고객만족을 노린다.
참고 자료
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