비즈니스 모델(발표자료)
- 최초 등록일
- 2009.05.13
- 최종 저작일
- 2008.09
- 23페이지/ MS 파워포인트
- 가격 2,500원
소개글
비즈니스모델의 발표자료(파워포인트자료)
비즈니스 모델에서 발생하는 비용의 분석에 대한 발표
목차
1. Cost Drivers
2. Measuring Costs
3. Tracking the Source of Cost Differences
4. Role of Fixed Costs and Demand
본문내용
Research and Development (from Table 9.2)
Industry Drivers:
R&D spending depends on whether a firm is in the intel or Apple PC consortium. R&D spending in the intel camp is lower than that in the Apple camp and also depends on suppliers and complementors that have bargaining power.
Position, Activity, and Resource Drivers:
It costs more to be a differentiator like Apple. Firms that choose to join the intel camp spend less on R&D. Emphasizing resources at the right points helps.
참고 자료
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