Using the MCDM of the Innovative Product Value Chain to Promote New Product Design
(주)코리아스칼라
- 최초 등록일
- 2016.04.02
- 최종 저작일
- 2014.07
- 11페이지/ 어도비 PDF
- 가격 4,200원
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서지정보
ㆍ발행기관 : 한국유통과학회
ㆍ수록지정보 : The East Asian Journal of Business Management / 4권 / 3호
ㆍ저자명 : Shih-Chung Liao
영어 초록
Purpose - In the past, designs for traditional products have usually focused on historic techniques. However, this tradition of using historic techniques has now been replaced by the trend of using the innovative design concept. Research design, data, and methodology - To measure future market trends and quality requirements, we apply the results of the questionnaires and analyze them with various experimental processes and a design methodology. In this way, we gauge the impact of the innovative product value chain on the promotion of new products. Results - Accompanied with an innovative product value chain, the product can stimulate the development of enterprise management, which has become the main issue in social and economic development in every developed country, and can facilitate the progress of enterprise management throughout the enterprise. Conclusions – Customer demand should be emphasized as the primary means to solve design problems, to design optimal solutions, to create differentiation with competitors, and to pursue optimal marketing strategies
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