Callaway Golf case analysis
- 최초 등록일
- 2008.12.22
- 최종 저작일
- 2008.10
- 91페이지/ MS 파워포인트
- 가격 10,000원
소개글
Callaway Golf case analysis, strategy, discuss question
목차
Callaway Golf History
Golf Equipment Industry
Callaway Golf Company
Callaway Golf Product Line
Callaway Golf’s Major Competitors
Discussion
본문내용
About Ely Callaway
-Graduated from Emory University in Atlanta
-Joined the army just prior to World War II
-By the age 24, had become one of the army’s top five officers
-Worked as a sales representative Deering, Millikin &Company
-President and director of Burlington Industries
-In 1974 Established Callaway Vineyard and Winery
The period of Hickory Stick (1981-1986)
-In 1982, purchased Hickory Stick U.S.A
-Grasped the Hickory Stick Product line
-Extended company offering
-In 1983, changed company name to “Callaway Hickory Stick”
-In 1984, recruited Richard C. Helmstter as a councilor
-The company moved from Carlsbad to Sandiego
참고 자료
www.callawaygolf.com
www.callawaygolfpreowned.com
“Callaway golf Company,” Datamonitor USA
Sport Equipment in the United States- Industry Profile,” Datamonitor USA
Research and Markets, “Opportunities in the Global Golf Club Market ”
Principles of marketing, Philip Kotler
나비효과 블루오션 마케팅 100, 안종배 지음
블루오션 전략, 김위찬저
Callaway drives market,” Brandchannel.com
National Golf Foundation : www.ngf.org