THE FACE SHOP(더페이스샵) 마케팅분석(SWOT, 4P,STP)및 연구 결과(영어 레포트)
- 최초 등록일
- 2008.11.22
- 최종 저작일
- 2007.04
- 10페이지/ MS 워드
- 가격 3,000원
소개글
더페이스샵을 마케팅 분석도구(SWOT,4P,STP)를 이용해 연구한 레포트입니다.
더페이스샵의 근황과 분석, 그리고 앞으로 나아갈 길을 제시하였습니다.
영어로 작성되어 있어 마케팅 영강수업 공부에 좋은 자료가 될 것입니다.
목차
I. Introduction: THE FACE SHOP
1. Business Philosophy
(1) Friendly environment enterprise
(2) Customer- First policy
(3) Global Marketing
(4) Charity- fund- for society
2. Final thoughts
II. THE FACE SHOP’s SWOT analysis
1. Strength
2. Weakness
3. Opportunity
4. Treats
III. S T P Analysis
1. Segmentation
2. Target
3. Positioning
IV. 4P Analysis
1. Product
2. Price
3. Place
4. Promotion
V. Conclusion 1. Elements of success
V. Conclusion 2. Future development process
본문내용
I. Introduction: THE FACE SHOP
Korean cosmetic markets have always been very competitive. Therefore, recently, there seems to be many low priced cosmetic brands in order to survive this competition. THE FACE SHOP is one of the successful domestic cosmetic brands which had accomplished the top sales in cosmetic department with the main marketing concept of the “nature” not artificial. As we are all aware of, the catchphrase of THE FACE SHOP is “Natural Story.” The first shop opened in November 2003 and since then the market sales has dramatically increased and also it has expanded many other stores through out the whole country.
1. Business Philosophy
(1) Friendly environment enterprise
First, the most well known philosophy is “Friendly environment enterprise.” As it was mentioned earlier, this philosophy leads to the catchphrase of THE FACE SHOP, “The Natural Story.” Many previous cosmetic companies used chemical ingredients for their products, however, THE FACE SHOP used natural extract ingredients, and also they did not have product experiments on animals. Moreover, the company also recycles used empty containers for the environment.
참고 자료
THE FACE SHOP