[국제경영/영문피피티A+] 이마트 중국시장 성공진출 경영전략 분석 -E-mart in China Successful Entering into Chinese Market

소개글

[국제경영/영문피피티A+] 이마트 중국시장 성공진출 경영전략 분석 -E-mart in China Successful Entering into Chinese Market

목차

Introduction ; News article

Analysis of general environment

Analysis of Chinese distribution industry

Analysis of Competitors

Strategies of E-Mart in China

본문내용

AGENDA
Introduction ; News article
Analysis of general environment
Analysis of Chinese distribution industry
Analysis of Competitors
Strategies of E-Mart in China
Economic Environment
9.1% in 2003: the highest growth rate
Remarkable 2 industry GDP growth (12.5%), 1st industry GDP (2.5%)- slower, 3rd industry GDP (6.7%), SARS effect lowered by 0.8 than 2002 growth
Trade deficits or surpluses
2003: Export 438.5 billion, Import 413.1 billion
Import growth (39.9%) exceeds export growth (34.6%), trade deficits deteriorate.
Rapid economic growth
GDP Growth
Socio-cultural Environment
Chinese characteristics
Socialism effect
Conscious rarity of regulation and low
Government controlled supply and logistics
Undeveloped wholesale and distribution for customer
Attitudes about consumption
High concern for honor (face-conscious)
However, rational to consider benefit

Demographic Environment
Income distribution
Age structure
Single adult number increase
Children number decrease
Income and life quality improved
Newly rich group extension
Demographic Environment
Market segmentation factors
Income

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