[국제 마케팅] EA Sports에 대하여

소개글

Electronic Arts 의 EA Sports에 관하여 조사하였습니다
회사 소개와 경영자 인터뷰를 소개후 마케팅을 위주로 구성되어있습니다
마케팅을 배우시거나 해외업체를 조사하려는 분께 도움이 될것입니다
특히 게임, 해외 기업 마케팅을 원하시는 분께 더 큰 도움이 될것입니다
발표를 원하시면 동명의 PPT파일을 다운받으시면 도움이 되실겁니다

파일은 두개로 구성되어 있으며
하나는 PPT에 알맞게 재구성된 한글 파일과
내용적인 측면이 많이 들어간 레폿 파일 두개로 구성되어 있습니다

목차

1. About EA Sports
- Information
- Background
- Brands
- Top Seller

2. Peter moore`s Interview
- Peter moore
- EA sports game show
- SNS

3. Marketing
- Tangible
- Intangible

본문내용

1. About EA sports

- Corporate Information

FOUNDED: 1982

OWNERSHIP: Public (Nasdaq: ERTS)

HEADQUARTERS: Redwood City, California

REVENUES: $3.67 billion GAAP net revenue for FY 2008

EMPLOYEES: 8,500 worldwide


- BACKGROUND:

1. Electronic Arts (EA) is the world’s leading independent developer and publisher of interactive entertainment software for advanced console systems such as the PlayStation® 3, PlayStation®2 computer entertainment system, the PSP™ (PlayStation® Portable) system, Xbox 360™ and Xbox® video game system from Microsoft, Nintendo Wii, Nintendo GameCube™, Game Boy® Advance and the Nintendo DS™ as well as PC, casual web-based games and games for mobile phone devices.

2. Since the company was founded in 1982, EA has been a creative leader and today, the company continues to innovate and evolve the interactive entertainment medium. By drawing talent from diverse fields such as computer programming, animation, character modeling, motion capture, 3D face and body rendering, computer graphics and sound engineering with contributions from storywriters, directors, camera-people, actors and musicians, EA uses technology and creativity to develop mainstream interactive entertainment.

참고 자료

없음

압축파일 내 파일목록

EA.hwp
Internationalmarketing.doc