[클럽 & 리조트 경영론] Pacific Island Club - PIC 에 대하여 (중간)

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Pacific Island Club - PIC에 대하여 조사한 자료입니다
PIC에 대하여 한학기동안 조사한 자료중
중간고사 기간에 해당하는 자료입니다
기말고사 파트는 따로 올려놨습니다
PPT 30슬라이드와 워드문서 20장으로 구성되어 있습니다

관광 쪽이나 기업분석을 위한 레폿으로 참고될만합니다

영어로 구성되어 있어서 원어 수업을 들으시는 분에게는
더욱 더 많은 참고가 될거라 생각됩니다

목차

1. Introduction
┗ Location
┗ Hardware
┗ Facilities
┗ Product Price
┗ Characters

2. Situation Analysis
┗ PLC - Guam
┗ PLC - PIC
┗ Competitors
┗ SWOT

3. STP
┗ Segmentation
┗Targeting
┗ Positioning

4. Conclusion
┗ Problems & Solutions
┗ Blue prints for development

본문내용

2.Competitors.

In Guam, there are a lot of hotels, but we choose just 3 threatening competitors based on
2 standards. First one is resort type hotel not business type like J.W. Mariott in Tumon bay.
Secondly, onward beach resort is located in Agana Bay not Tumon Bay, but
characteristics are very similar with PIC, so we choose onward beach resort.

1)Nikko guam

Rooms : 492Rooms 19 Suites

Facilities : Swimming pool, Water park, Tennis court, Stadium, Shopping Arcade
Located in a secluded nook at the northern-most end of Tumon Bay, the Nikko offers its
guests a wonderful retreat with a spectacular view.

2)hyatt Regency Guam

Rooms : 455Rooms 19 Suites

Facilities : Water slide, Liver Pool, Water sports

The Hyatt Regency Hotel is located in the heart of "Pleasure Island" in Tumon, making it
an ideal location to experience all that Tumon has to offer. Its facilities are top-notch and the resorts promotional events are always stirring the public`s curiosity.

참고 자료

Web Site

www.guam.com
www.guam.co.kr
www.clickguam.co.kr
www.pic.co.kr
www.piccenter.co.kr
www.welcometoguam.co.kr
www.hanatour.com
www.visitguam.org
http://cafe.naver.com/guamkorea
http://cafe.daum.net/infoguam911

Book and Interview
GVB f
(Hello)Guam , Lim Myoung Soo , Kimyoungsa, 1999
Saipan & Guam, Joong Ang ilbo ,1994
Interview by Edu-Tour, Mode Tour

압축파일 내 파일목록

PIC#6.ppt
PIC.doc