싱가폴 에어라인의 마케팅 전략

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전세계적으로 비행 산업군 중 최고의 서비스로 유명한 싱가폴 에어라인의 마케팅 전략입니다.

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Table of contents
1. Country background of SIA
2. Background of SIA
3. Promotion and In-Flight Services
4. Special feature of services
5. Ever rising problems
6. Questions?
Do you like Travel?
Current Industry Situation
Country background
Located on the southern tip of the Malay Peninsular.
In 1819 the main island was colonized by the British East India company : became a trading center in South Asia.
Colonized by Japan during World War II (1942-1945)
In 1965, Singapore became a independent country
Multiracial society
Thriving center of commerce and trade (trade for re-export), strategic location in South Asia
Second highest per-capita income behind Japan
Between england singapore and australia .
It was a convenient route for english businessmen making connection to asia and india, and therefore included a high number of premium class passengers, who found sia’s service very attractive.
Location :Winning the global arena
Focus on international route
Kangaroo route

본문내용

1947: start from Malayan airline. Singapore, between Kuala Lurmpur and Penang
1955: introducing aircraft Douglas DC-3s
1963: alliance with Malaysian, called Malaysian Airways
1966: Name change of Malaysia Singapore Airlines (MSA)
1972: Separating of MSA and independent operation of SIA
Now: Operation of 42 countries, 93 cities
Background
1.Foundation: 1972
2.Headquaters: Sinagapore
3.Charman: Koh Boon Hee
(CEO: Cheng Chung Kong)
4.Fleets
5.SIA Core value points
5.Subsidiaries:
SATs (Singapore Airline Terminal Services)
SIAEC (SIA Engineering Company)
Silk Air : wholly owned regional airlines
SIA cargo
Singapore Airline
Ceo:서비스 개선, 시설확충, 종업원에 대한 교육투자에 공격적인 경영
아시아불황때 7%의 수익 증가

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