LG 마켓팅

소개글

영어로 된 LG마켓팅 리포트입니다.

제가 호주 유학생인데.. 호주 학생 2명과 같이 완성한 그룹 리포트입니다.

경영학과학생중 영어로 된 리포트가 필요하시면 도움이 많이 될것같습니다.

점수는 B+정도 받았습니다..^^

목차

Cover Page
LG
History and Back ground
Product
Promotion
Customer market
Price
Place
Philosophies
Human Resource Management
Salary System
Goals
Success in Asian region
Strengths
Weakness
Opportunities
Conclusion
Referencing

본문내용

Place

LG has 19 strategic alliances (‘Strategic Alliances’, 2007) with companies all over the world, and branches in 60 different countries (‘World Wide operations’, 2007). It also has 81 subsidiaries, and a total of approximately 74% of its sales come form overseas (‘About LG’, 2007). As you can see, in the 60 years since the company’s creation, it has managed to spread from Korea over practically the entire globe. Having such a huge market means that LG can diversify and specialise in different areas, and doesn’t rely on the specifications of just one country’s economy, but can utilise the global economy. It also increases the ability to create strategic alliances with other companies, creating new products, strengthening its image via its partners and broadening its market (‘Strategic Alliances’, 2007). However, LG products are also available online, making them accessible no matter where you are. This also allows innovative products such as those of LG’s to stand out as the Internet enables the customer to easily compare quality and price.

참고 자료

Chang, C. S., & Chang, N. J. (1994). The Korean Management System: Cultural, Political, Economic Foundations. London: Quorum Books.

Chen, M. (1995). Management Styles of Korean Companies. In M. Chen, Asian Management Systems, (pp. 213- 227). London: Thomson.

Cyber history. (n.d.).
Retrieved April 15, 2007, from
http://www.lge.co.kr/cokr/pr/cy_history/cyber_history.jsp

Family Business Magazine. (2004). The World’s 250 Largest Family Businesses. Retrieved April 19, 2007, from http://www.familybusinessmagazine.com/topglobal.html

참고문헌 20개이상임