consumer behavior
- 최초 등록일
- 2007.10.22
- 최종 저작일
- 2007.09
- 25페이지/ MS 파워포인트
- 가격 2,000원
소개글
소비장행동론 에리뿔 받은 리포트 입니다
목차
FAMILY /GROUP INFLUENCESAND SEGMENTATION
Ⅰ. Reference Group and Consumer Behavior
Ⅱ. Family and Consumer Behavior
Ⅲ. Segmentation
-Three levels of segmentation.
-The VALS™ Segments
본문내용
*What is group?
A group is.....
As an aggregate of more than two
people who interact with each other
to achieve their individual or mutual goals.
*Condition of Groups
They affect the purchases made by individual consumers
Group members sometimes make decisions as a group
참고 자료
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