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[산업공학,경영학]중국 인터넷 쇼핑몰의 고객만족요인에 관한 연구

*연*
최초 등록일
2006.01.11
최종 저작일
2006.01
57페이지/워드파일 MS 워드
가격 6,800원 할인쿠폰받기
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장바구니

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2006년2월의 석사졸업논문입니다.

목차

ACKNOWLEDGMENTS
ASTRACT
Ⅰ. Introduction
1.1 The growing importance of the Internet
1.2 Current status of Internet in China
1.3 Statement of the problem
1.4 Purpose of the study
1.5 The structure of this study
Ⅱ. Theoretical background
2.1 E-Commerce
2.2 Customer satisfaction
2.3 Summary of literature review
Ⅲ. Research framework and hypotheses
3.1 Data collection methodology
3.2 Research Hypotheses
3.3 Research model
3.4 Variable definition
IV. Data analysis and procedure
4.1 Method of data analysis
4.2 The characteristics of respondents
4.3 Reliability analysis for measurement items
4.4 Factor analysis for construct validity of measurement
4.5 Multiple linear regression analysis
4.6 Hypothesis testing result
Ⅴ. Conclusions, Limitations and Recommendation
5.1 Summary of results
5.2 Limitations and methodological problems
5.3 Recommendations for future research
Ⅵ. References
APPENDIX
Survey questionnaires

본문내용

ACKNOWLEDGMENTS

I am very appreciative of those individuals who have directed and encouraged me along the way. Those who now stand out in my mind are those who saw more for me than I was able to see for myself and pushed me in that direction.
First, I would like to extend my gratitude Professor, my major professor, for his efforts, vision, and support throughout my graduate life. Life would not have been the same without him.
I would also like to thank all the graduate students who endured this journey with me for their friendship, support, assistance, and insight. I am grateful for their understanding, help, and the knowledge. Thanks to my friends and family who stuck by me, no matter how bumpy the road seemed to get. Without the love of family behind me, I would not be the person I am nor would I have achieved my goals.

ABSTRACT

The Internet shopping mall as one of the types of electronic commerce has proliferated rapidly since the middle of 1990s where web technologies have played a major role in this growth. The growth of Internet shopping mall is expected to be accelerated because it has a lot of incentives such as convenience, broader selections, competitive pricing, greater access to information, product quality, and time to receive product. As the developing of China electronic commerce, Chinese Internet shopping mall’s quantity is increasing very fast, and the customer satisfaction is receiving increasing attention from academicians

참고 자료

1. Chia Chi Lin, “A critical appraisal of customer satisfaction and e-commerce”, Managerial Auditing Journal, 2003,18,3,pg.202-211
2. Letecia N.McKinney, “Creating a satisfying Internet shopping experience via atmospheric variables”, International Juournal of Consumer Studis, 28,3,June 2004, p268-283
3. Letecia N.McKinney, “Creating a satisfying Internet shopping experience via atmospheric variables”, International Juournal of Consumer Studis, 28,3,June 2004, pg.268-283
4. F.-J.Lin, K.Huarng,Y.-M.Chen, and S.-M. Lin, “Quality evaluation of web services”, IEEE International Conference on E-Commerce Technology for Dynamic E-Business(CEC-East 2004)
5. F.-J.Lin, K.Huarng,Y.-M.Chen, and S.-M. Lin, “Quality evaluation of web services”, IEEE International Conference on E-Commerce Technology for Dynamic E-Business(CEC-East 2004)
6. Tony Ahn, Seewon Ryu, Ingoo Han, “The impact of the online and offline features on the user acceptance of Internet shopping malls”, Electronic Commerce Research and Applications 3, pg.405-420 (2004)
7. Cheuk Fan Ng, “Satisfying shoppers’ psychological needs: From public market to cyber-mall”, Journal of Environmental Psychology 23(2003), pg.439-455
8. Chanaka Jayawardhena, “Personal values’ influence on e-shopping attitude and behavior ”, Internet Research, 2004,14,2, pg.127-138
9. Carter L. Smith, Donald A. Hantual, “Pricing effects on foraging in a simulated Internet shopping mall”, Journal of Economic Psychology 24 (2003), pg.653-674
10. Moon-Bong Lee, Kil-Soo Suh, Jaehoon Whang, “The impact of situation awareness information on consumer attitudes in the Internet shopping mall”, Economic Commerce Research and Applications 2 (2003) pg.254-265
11. David Gefen, Detmar W.Straub, “Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services”, The International Journal of Management Science 32(2004) pg.407-424
12. Tulay Girard, Pradeep Korgaonkar, “Relationship of type of product, shipping orientations, and demographics with preference for shopping on the Internet”, Journal of Business and Psychology 18(2003) pg.101-118
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14. Mohamed Quaddus, Didi Achjari, “A model of electronic commerce success”, Telecommunications Policy 2004 pg.1-26
15. Kathleen VanScoyoc, “An examination of a multidimensional model of customer satisfaction with Internet purchasing”, 2000, Doctor dissertation
16. Chuanlan Liu, “Modeling consumer adoption of the Internet as a shopping medium: an integrated perspective”,2004, Doctor dissertation
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20. 손용선, 김진한, “기술혁신의 조직내 확산에 대한 만족/불만족 용인연구”, 고객만족경영연구, 제5권1호 pg. 191-213
21. 서울대하교 자연과학대학 통계학과, “현대통계학”, 영지문화사, 2002
22. 정영해, 김순흥, 양철호, 염시창, 조지현, 오미영, 정애리, 김파랑,” SPSS 12.0 통계자료분석”, 성일문화사, 2005
23. 이필영, “조사문석론의 이해”, 자우아카데미, 2003
24. 정충영,최이규, “SPSSWIN을 이용한 통계분석”,무역경영사, 2000
25. 박성현, 조신섭,김성수,”한글 SPSS”, 고려정보산업, 2000
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