[관광] Tourism Promotion

목차

Chapter 15**Tourism Promotion
**Goals and Types of Promotions
**Promotion and the Visitor’s Buying Process.
Main Elements of the Communications Process
Main Elements of the Communications Process
**Elements of the Promotional Mix
**Procedures in Implementing a Promotional Program
Promotional Media Selection Criteria
**Promotional Media Selection Criteria
Roles of National Tourist Offices in Foreign Countries
**State, Provincial, Territorial, Regional, and Local Programs
FOCUS MAINLY ON DOMESTIC TRAVEL PROMOTION
1. Image creation and enhancement.
2. Literature distribution/fulfillment.
3. Marketing research and database development.
4. Package and tour development.
5. Partnership development.
6. Consumer marketing and promotion.
7. Travel trade marketing and promotion.

본문내용

Chapter 15**Tourism Promotion
Chapter Objectives
1. Identify and describe which promotional methods are most effective during the various stages of the visitor’s buying process.
2. Distinguish between informative promotions, persuasive promotions, and reminder promotions, and identify when the use of these techniques is most appropriate.
3. List and describe the main elements in the communication process.
Chapter 15**Tourism Promotion
Chapter Objectives
4. List and describe the elements of the promotional mix.
5. Identify and explain the procedures involved in implementing a promotional program.
6. Describe the roles and activities of national tourist offices related to promotion.
7. Describe the promotional programs operated by agencies at the state, provincial, territorial, regional, and local levels.

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