[유통경로 마케팅채널] Cosmetic Distribution(영문)

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유통경로관리(마케팅채널)리포트입니다

목차

1. Decription of cosmetic industry
2. Channel structure of cosmetic industry
3. Evaluation
4. Alternatives and Predictions
5. Conclusion

본문내용

Consumer of cosmetic goods especially women have considered cosmetics goods as low-involvement products, people have been tended to buy those product in supermarkets and big discount stores.
We live in the networking era, that means every single information can share to everyone who wants to know. These developments in IT lead the same amounts of evolution in distribution channel system.
Now we are able to expect the future trend of where the cosmetic distribution channel goes, with all we have analyzed ahead in this report.

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