[전자상거래] Egghead.com 사례연구 (영문)

등록일 2003.09.26 MS 워드 (doc) | 10페이지 | 가격 1,000원

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If you need a case study report about the Egghead.com, my report can be a good one.

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Although Egghead Discount Software (ES) had impressive growth in its early years of operation, the company was not able to sustain its competitive advantage in the industry. ES’s value proposition capitalized on the early stages of the product life cycle for the computer software industry, which resulted initially in high sales and profits, due to few competitors.........ES positioned itself as the leading software vendor which carried the most comprehensive inventory of software, peripherals, and accessories. In addition to its retail stores, it had a direct-person sales force that sold to government, corporate, and educational (CGE) clients. ES also had vendor relationships to aid in its supply-chain as well as marketing expertise in launching new products for software manufacturers.

참고 자료

* Harvard Business Review
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