[경영학, 가격정책]why do wine expensive?

등록일 2003.08.15 MS 워드 (doc) | 2페이지 | 가격 4,000원

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Wine is usually expensive because wine business is not easy to make money.
First reason of the wine business is hard to make money is that the winery can’t control third-party. Third-parties are not wineries not customers, for example, wine sellers (whine shops), wine collectors, wine fanatics and so on. Even if winery makes very wonderful wine, most customers can’t know the value of wine without third-party’s good rating. If third-party say that this wine was so fabulous, its price would be sour. The other hands, if third-party don’t look like interested in the wine, its price would be more down than winery expected. There is a good example. On July 2002, there months before Blankiet Eastate’s Paradise Hills Proprietary Red was released, its price began soaring on Winecommune.com, an auction web site.
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