Adidas Individual Paper
*예*
- 최초 등록일
- 2018.03.24
- 최종 저작일
- 2018.03
- 7페이지/
MS 워드 - 가격 10,000원
다운로드
장바구니
목차
없음본문내용
Adidas is a German brand with headquarters in Herzogenaurach, Germany. With direct competition like Nike and Under Armour, Adidas has to stay at the top of its game. This company has an extensive history. It has seen great successes and also near failures. Through determination and strategic planning, the company has come to be a fierce competitor in the athletic apparel industry, also competing heavily in footwear and sports gear. The analysis presented covers a brief history of the company, its current strategies, and examination of some financial data.A young man named AdiDassler, a cobbler by trade, developed the first Adidas shoes in 1924 (Ind, Iglesias, and Shultz). Shortly after, the young man’s shoes delivered gold medals to runners Lina Radke and Jesse Owens in 1928 and 1936, respectively (Adidas-Group History). The final push to send the Adidas brand into the spotlight was when the German soccer team won the World Cup in 1954 wearing Dassler’s revolutionary design of screw-in-stud “boots” (Adidas-group History).
참고 자료
Adidas Annual Report (2010). Annual Report. Retrieved from http://www.adidas-group.com/en/media/news-archive/press-releases/2011/adidas-group-full-year-2010-results/Adidas Annual Report (2016). Annual Report. Retrieved from http://www.adidas-group.com/media/filer_public/a3/fb/a3fb7068-c556-4a24-8eea-cc00951a1061/2016_eng_gb.pdf
Adidas-group (2016).History.Retrieved from http://www.adidas-group.com/en/group/history/
Adidas-group (2016).Corporate Strategy. Retrieved from http://www.adidas-group.com/en/investors/strategy/group-strategy/
Adidas-group (2016).Strategy Overview. Retrieved from http://www.adidas-group.com/en/group/strategy-overview/
Gentner, Markus. April 2017. Analysts: Adidas is chasing more and more market shares in the US. Retrieved from http://www.finanzen.net/nachricht/aktien/strategiewechsel-analysten-adidas-jagt-nike-in-den-usa-immer-mehr-marktanteile-ab-5405877
Ind, N., Iglesias, O., and Shultz, M. (Autumn 2015).How Adidas Found Its Second Wind. Retrieved from http://s3.amazonaws.com/academia.edu.documents/39313847/Kasus_Mnj._Strategik_ADIDAS.pdf? %3DKasus_Mnj_Strategik_ADIDAS.pdf
Strider, Jeremiah. (January 2016). Adidas vs. Nike vs. Under Armour: Which for 2016? (NKE, UA). Retrieved from http://www.investopedia.com/articles/markets/012616/adidas-vs-nike-vs-under-armour-which-2016-nkeua.asp
Vlasich, Sebastian S. (January 2012). Adidas – A Global Sports Strategy. Retrieved from https://wearedevelopment.net/2012/01/11/adidas-a-global-sports-strategy/
