Boeing 737 Manufacturing Footprint : The Wichita Decision (Case Analysis)
- 최초 등록일
- 2017.08.04
- 최종 저작일
- 2012.11
- 5페이지/ MS 워드
- 가격 1,500원
목차
1. Executive summary of the case
2-A. Where is the money made on commercial aircraft? Do you agree or disagree with Stonecipher`s strategy of only doing design and final assembly of commercial airplanes?
2-B. Is a horizontal industry structure a benefit or liability for a company like Boeing? How about for Airbus or Commercial Aircraft Corporation of Chine(COMAC)?
2-C. Is Finance making decisions independent of Strategy or independent of Operation? What are the roles of NPV,EVA,ROI and other financial measures in decision-making process?
2-D. Should Boeing sell or keep Wichita and why?
본문내용
1. Executive summary of the case
In 2003, Boeing company was facing heated competition in the in the commercial aircraft market from Airbus Industrie and its A320. Even though Boeing had long been industry leader, Airbus had grabbed market share leadership in commercial aircraft.
The commercial aircraft market was notoriously cyclical. It was subject not only to the vagaries of economic cycle but also externalities. In the mid-1990s, the Boeing sales organization started a price war to block the rise of Airbus
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