[광고론] PR의 아버지 에드워드 버네이즈(Edward Bernays)의 대표적 컨설팅 사례 예시.

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Bernays returned to NY, set up public relations counsel. since the end of 19th century, america had become mass industrial society.
Bernays was determined to find a way to manage crowd.
To do this he turned to the writings of uncle Freud. Freud sent him general introduction of psychoanalysis.
Bernays studied on the picture of hidden irrational forces inside human being. fascinated.
he wanted whether he might make money by manipulating the unconscious.

- Bernays set out an experiment of a mind of a popular classes. his most dramatic experiences persuade woman to smoke.

참고 자료

The century of the self
위키피디아
Propaganda 저자 에드워드 버네이스 Consortium Book Sales & Dist 2004.09.15.
PR은 대중의 마음에 해악을 끼치는 독인가 : 에드워드 버네이스의 '이벤트 혁명’
역사학 | 강준만 | 인물과사상사