경영학/국제경영전략/CREE(글로벌 LED기업)의 국제경영전략적 문제점과 해결방안/영어 발표자료 파워포인트 ppt

소개글

글로벌 LED기업 국제전략에 대한 발표자료입니다.

목차

1. Introduction
1) LED Industry
2) LED lighting market in China
3) Why we select CREE and OSRAM?

2. OSRAM and CREE
1) OSRAM as first mover in China
2) CREE as Second mover in China

3. Strategy for CREE
1) High degree of localization
2) Penetration pricing
3) patents

4. Conclusion

본문내용

1. The increasing interest in LED light penetration
that lights economically, saves large energy with
eco-friendly benefits

2. The world LED lighting market is expected to grow
in earnest after 2012 and become $270 in 2014,$424 in 2016
1) Decline in material prices components and manufacturing costs
2) Policy support such as incandescent lamp extraction
from around the world

참고 자료

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