글로벌기업의 마케팅전략(컨버스코리아 4P전략)

소개글

국제마케팅론(영어강의) 수업의 발표자료로 만들었던 것입니다. 글로벌기업의 사례로 컨버스코리아를 조사하였으며 영문으로 작성되었습니다. 이용에 참고하시길 바랍니다.
컨버스코리아의 4P전략이 나와있습니다.

목차

1. Product & Price

2. Promotion
1) Converse Camping Car Promotion
2) Converse Custom Studio

3. Place

본문내용

The Most popular line is Chuck Taylor in Korea and worldwide. It is cheap and easy to match to any fashion styles. It has one basic style but has many colors and 2 ankle types (low, high) and items that made from various kinds of materials.

<중 략>

Converse Korea did the camping car promotion in the street of the center of big cities 2009 at Hong-dae, Dongseongro.This camping car was full of various kinds of Converses and specially customized converse shoes. Customers can experience Converse in this camping car. It stimulated customers’ curiosities and entertains them. Then, Customers became to have good impressions to Converse brand.

<중 략>

Converse Korea runs “Converse Custom Studio” in 5 stores. Converse Custom Studio is the service that customers can make their own shoes. Firstly, Customers choose the design type and color of Chuck Taylor. Next, they can choose some artworks given by Converse. Final step is printing the artwork on the shoes. After this step, customers can decorate and draw their own paintings or inscribe special words.

참고 자료

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