호텔 식음료이벤트 기획모델 연구
(주)학지사
- 최초 등록일
- 2015.04.08
- 최종 저작일
- 2010.06
- 18페이지/ 어도비 PDF
- 가격 4,700원
* 본 문서는 배포용으로 복사 및 편집이 불가합니다.
서지정보
ㆍ발행기관 : 한국관광서비스학회
ㆍ수록지정보 : 관광서비스연구 / 10권 / 1호
ㆍ저자명 : 김동준
목차
I. 서론
II. 이론적 배경
1. 호텔이벤트의 개념과 효과
2. 호텔 식음료이벤트의 개념과 유형
3. 호텔 식음료이벤트 사례분석
III. 호텔 식음료이벤트 기획모델
1. 호텔이벤트 기획과정 연구
2. 호텔 식음료이벤트 기획모델 도출
IV. 결론 및 시사점
참고문헌
ABSTRACT
영어 초록
The purpose of this study is to establish the planning model of hotel food & beverage event. Therefore this study investigated about hotel event, hotel food & beverage event and case study of food & beverage planning of five-star hotel in seoul. For achieving the purpose of this study, a literature research, survey and experience of researcher were conducted as study methods.
The results of the practical analysis can be summarized as follows.
First, Hotel food & beverage event is not only manu event of restaurant in hotel, but tool of contribution for hotel. Hotel food & beverage event includes banquet event, special event, personal service and culture planning as art performance. Second, Hotel food & beverage event has factor of package product and entertainment related to hotel food & beverage. Third, It is established planning model of hotel food & beverage event which consist of eight steps from starting hotel annual planning. The planning model represents cooking function, meeting of corporation in hotel, management of performer and stage staffs, etc. That is process of detail planning which shows hotel character.
On the other hand, this study had a limitation in possibility of subjectivity based on researcher's experience, problem of generalization for hotel event case study and lack of hotel event planning studies.
참고 자료
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