IBIS Patong, Phuket

목차

1. Hotel Structures & Staff
1.1. Hotel Structure
1.2. Employment & Training
1.3. Focsed Business
1.4. Facilities

2. Analysis
2.1. Public Relations
2.2. Function of Sales
2.3. Marketing Mix 7Ps
2.4. SPT Analysis
2.5. Trends in the industry

3. Reference

본문내용

Each Ibis hotel have differences between the trends of locations, types of guests or naming values. This is the hotel structure of Ibis group. This Structure is from the main page of Ibis Accor Group ‘Professions Guide’ and written by the workers from HR department.
As you see from the Ibis hotel structure, Ibis is concentrated on operating their service through lodging and F&B only. And by utilizing their low cost strategy they are outsourcing the employess such as housekeepers, roommaids, security guards and technicians.

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Corporate Responsibilities
As people around the world can reach more information through a variety of sources, such as internet and social network service also known as SNS, Corporate responsibilities is an inevitable factor to be considered in terms of managerialdecisions. Should a firm fail to develop positive image and accumulate negativeresults of irresponsible actions, such firm can be neglected by its existing andpotential customers around the world. Corporate responsibilities involves an organization to consider its activities impacts on the society and the neighboringcommunities. The ideal growth model is to perform well in terms of its businessand provide such profits made back to the neighboring communities.

참고 자료

http://www.accor.com/en/recruitment-and-careers/professions-guide.html
http://www.accor.com
http://100phukethotels.blogspot.kr/2013/10/phuket-ibis-phuket-patong-thailand.html
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