AJ Rent Car CRM

목차

1. Introduction
2. What is CRM?
3. SWOT
4. Limitations
5. Conclusions and Recommendations

본문내용

Ⅰ. Introduction
Why CRM?
Product centric > Customer centric
CRM is customer-centric business style
CRM systems are now being introduced to spread

Ⅱ. What is CRM?
* CRM : Customer Relationship Management
Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer.
Customer
Acquisition of new customer
Maintain of best customer
Enhancement of customer value
Activation of potential customer
Life time customization
Company
Subdivision of customer data
Company services to customers permanently

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