[영문][국제경영] 가야나 에코 리조트 (Gayana Eco Resort)

목차

1. Introduction of Hotel
1-1 History
1-2 Location
1-3 # of rooms & employees
1-4 Price
1-5 Amenities
1-6 Services
1-7 Transportation

2. Comparison
2-1 Sutera Harbour Resort
2-2 GOLDEN PALM TREE SEE & Villas & SPA

3. Classifying of Hotel

4. Gayana eco resort's management strategy&outcome
4-1 management strategy
4-2 management outcome

5. SWOT analysis
5-1 Internal
5-2 External

6. Solutions
6-1 S/O(Strength and Opportunity)
6-2 S/T (Strength and Treat)
6-3 W/O (Weakness and Opportunity)
6-4 W/T (Weaknesss and treat)

본문내용

-Ambrose Lee upgraded the resort's villas, installed a sophisticated water-recycling plant and started rearing fish using sustainable stock for the resort's on-site restaurants. Then he established the Marine Ecology Research Centre (MERC) to boost diminishing numbers of giant clam.

1-2 Location
-Kota Kinabalu in Malaysia is located on the edge of the north island. On the edge of the Tunku Abdul Rahman Park, Gayana Eco Resort is a 25-minute speed boat ride from Kota Kinabalu. Not far away from civilization, It is a big advantage that the vivid emerald sea and the breath of nature can be felt. We can get gayana island from the city of Kota Kinabalu any time by scheduled seven times for ships and vessels operating in the general public. There are tourist attractions ; Tunku Abdul Rahman Park, Rikaseu Stadium and Sabah State Mosque.

1-2 ? location of airport
-The Kota Kinabalu International Airport is located some 10 minutes away from the state capital of Sabah.

참고 자료

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