[경영학] 유니레버

저작시기 1997.01 |등록일 2003.06.16 MS 파워포인트 (ppt) | 32페이지 | 가격 1,500원

목차

한글 내용입니다^^ 목차하고 질문만 영어임^^

1.About Unilever
- Introduction of Unilever
- History of Unilever
- Unilever`s Major product of group

2.Case Analysis
- Summary of Case
- Case Question

3.Additional Question

4.Conclusion

본문내용

1. What strategy was unilever pursuing before its early 1990s reorganization?
What kind of structure did the company have?
Were Unilever`s strategy and structure consistent with each other?
What were benefit of this strategy and structure?
What were the drawback?

2. By the 1990s, was there still a fit between Unilever`s strategy and structure and the operating environment in which is competed? If not, why not?

3.What kind of strategy and structure did Unilever adopt in the 1990s?
Is this appropriate given the environment in which Unilever now competes?
What are the benefits of this organizational and strategic shift?
What are the costs?
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