소개글International Business Policy 발표자료임.
매우 유용하게 쓸 수 있는 PPT Template이 포함돼 있습니다.
Recent Market Situation
본문내용Both companies are implementing several community support activities to diminish the prejudice of Korean customers towards foreign company
Making Kimchi of Love
P&G donated 21 tons of Kimchi to 17 charity centers in 2000 during the Kimchi event in which P&G employees, expats and consumer volunteers participated
Child Cancer Campaign
Through the corporate promotion 'Hope for Flowers' which was implemented in about 250 stores all over the country, P&G Korea supported KRW 70,000,000 to 7 children with cancer
참고 자료Asiaweek, January 21, 2000 Vol. 26, http://www.asiaweek.com/asiaweek/magazine/2000/0121/biz.shampoowars.html.
“Colgate history”, http://www.colgate.com/cp/corp.class/documents/History.pdf.
Euromonitor Global Market Information Database.
HBS Case, 9-391-003, January 30, 1992, Harvard Business School Publishing.
Hill, Charles W.L., International Business: Competing in the Global Marketplace 4th ed., McGraw-Hill Irwin, 2003, pg.443-446, 571.
Modi, Toral, IndiaInfoline.com, "P&G's Gamble Fails" June 9, 2000, http://www.indiainfoline.com/fmcg/feat/pgga.html.
“P&G history”, http://www.pg.com.eg/history1.cfm.
Regional Trade Arrangement and Strategies of Multinationals: Implications of AFTA for Economic Integration, Mai Fujita, Apec Study Center, Institute of Developing Economies.
Tuinstra, Fons, Asiaweek.com, "Shampoo Wars:Why America's P&G is way ahead of Europe's Unilever in China." Jan. 21 2000 vol.26 No.2
위 정보 및 게시물 내용의 불법적 이용, 무단 전재·배포는 금지되어 있습니다.저작권침해, 명예훼손 등 분쟁요소 발견시 고객센터의 저작권침해 신고센터를 이용해 주시기 바랍니다.
1 . 파일오류
2 . 중복자료
3 . 저작권 없음
4 . 설명과 실제내용 불일치 자세히보기