P&G와 Unilever의 Global 전략

등록일 2003.06.07 MS 파워포인트 (ppt) | 20페이지 | 가격 1,500원


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Both companies are implementing several community support activities to diminish the prejudice of Korean customers towards foreign company

Making Kimchi of Love

P&G donated 21 tons of Kimchi to 17 charity centers in 2000 during the Kimchi event in which P&G employees, expats and consumer volunteers participated

Child Cancer Campaign

Through the corporate promotion 'Hope for Flowers' which was implemented in about 250 stores all over the country, P&G Korea supported KRW 70,000,000 to 7 children with cancer

참고 자료

Asiaweek, January 21, 2000 Vol. 26, http://www.asiaweek.com/asiaweek/magazine/2000/0121/biz.shampoowars.html.

“Colgate history”, http://www.colgate.com/cp/corp.class/documents/History.pdf.

Euromonitor Global Market Information Database.

HBS Case, 9-391-003, January 30, 1992, Harvard Business School Publishing.

Hill, Charles W.L., International Business: Competing in the Global Marketplace 4th ed., McGraw-Hill Irwin, 2003, pg.443-446, 571.

Modi, Toral, IndiaInfoline.com, "P&G's Gamble Fails" June 9, 2000, http://www.indiainfoline.com/fmcg/feat/pgga.html.

“P&G history”, http://www.pg.com.eg/history1.cfm.

Regional Trade Arrangement and Strategies of Multinationals: Implications of AFTA for Economic Integration, Mai Fujita, Apec Study Center, Institute of Developing Economies.

Tuinstra, Fons, Asiaweek.com, "Shampoo Wars:Why America's P&G is way ahead of Europe's Unilever in China." Jan. 21 2000 vol.26 No.2

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