유가네닭갈비 마케팅분석(영문) 파워포인트(발표용)

목차

1. Introduction
2. Marketing mix strategy
3. SWOT analysis
4. STP
5. Conclusion

본문내용

Why we choose this one?
•Yoogane is the restaurant familiar with most students and they have branches all over the country. Its first restaurant opened in Busan because here is hometown of Yoogane’s president(he’s still CEO of Yoogane)

Research method
•Discussion
•Internet searching
•Checking media
•Visiting

1. Marketing mix strategy
1)Product
Menu
•Grilled chicken rib (‘Dak-gal-bi’)
•Fried rice (‘Bok-keum-bab’)
•Side-dishes (Cheese, ddok, sari, etc.)
Features
•Special sauce
•Unchanged tastes since first foudation

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참고 자료

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