Starbucks strategy
- 최초 등록일
- 2013.12.03
- 최종 저작일
- 2013.04
- 33페이지/ MS 파워포인트
- 가격 2,500원
목차
1. introduction
2. Starbucks strategy
3. Challenge
4. Solution
본문내용
1970s
The first Starbucks opens. The name comes from Herman Melville’s Moby Dick, a classic American novel about the 19th century whaling industry.
1980s
Howard Schultz joins Starbucks in 1982. While on a business trip in Italy, he visits Milan’s famous espresso bars. Impressed with their popularity and culture, he sees their potential in Seattle.
1990s
Starbucks expands beyond Seattle, first to the rest of the US then the entire world. Starbucks becomes a publicly traded company.
2000s
The Starbucks phenomenon continues. As of this writing
참고 자료
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