Fiat-Chrysler Alliance Launching the Cinquecento in North America <HBR> 분석

목차

1. Introduction
2. Background
3. CASE Question 1
4. CASE Question 2
5. CASE Question 3
6. CASE Question 4
7. CASE Question 5
8. CASE Question 6

본문내용

Established: July 11, 1899 & Italy’s largest automotive company
After peaking in 1979
Fiat’s sales in the U.S. declined because of
① Intensifying competition from Japanese imports
② Shifting customer tastes
Reputation for poor quality
In 1984, Fiat pulled out of the U.S. market.

In Europe, because of
①high labor costs ②poor industrial relations

Market share declined to 5.8%
Between 2001 and 2004 the situation was going worse

<중 략>

Partnership for the companies in two of the world’s largest automotive markets : Europe and Latin America.
Significant synergies in such areas as parts cost reduction
optimization of activities: powertrain modules, efficiency in financial service operations, cross-sharing of automotive technologies, common platforms and architectures
GM acquired a 20% stake in Fiat in exchange 5% of GM outstanding stocks
put option= Fiat have the right to sell the remaining 80% to GM after 4 years at a fair market value.
2002 Operating loss of $ 404 million / net debt of $ 6 billion
-Fiat became interested in selling auto arm to GM
-GM’s disinterest (reduced investment: $2.4billion → $220 million
-GM paid Fiat $2 billion in cash to get out of put option

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