[marketing] positioning case of PDA market
등록일 2003.04.19 MS 워드 (doc) | 4페이지 | 무료
본문내용Before determining which segment would be my primary target this year, it seems that investigating last year’s PDA market is needed. That is because last year’s sales rank based on some features shows several reasons why PDA1 was at the top and mine was at the bottom. Comparing other PDAs, PDA1 has several strong features: the cheapest price, the lightest weight, no internet monthly charge, and handwriting recognition. However, it simultaneously has several weak features too: no color, no wireless fax, no wireless internet, and no spreadsheet. These strong and weak features of PDA1 might explain the characteristic of consumers: non-mobile businesspersons and home computer owners. PDA1 users do not seem that they want to pay more dollars for using wireless technology. If PDA1 users are businesspersons, they might use it as they perform job tasks only in their office. And if PDA1 users are home computer owners, they might use it as they perform tasks in everyday life.
*원하는 자료를 검색 해 보세요.
- [marketing] marketing positioning case 6페이지
- million cases. From these numbers, I can get ... the number of consumers. In the period ... positive or negative. Therefore, it looks
- [중국비즈니스](영문) 중국의 휴대폰 시장 - 삼성전자와 모토로라 케이스 중심으로 34페이지
- Current number of cell phones in the world ... Number of subscribers has reached 376 ... of changing cell phone = 3 months Number
위 정보 및 게시물 내용의 불법적 이용, 무단 전재·배포는 금지되어 있습니다. 저작권침해, 명예훼손 등 분쟁요소 발견시 고객센터의 저작권침해 신고센터를 이용해 주시기 바랍니다.
1 . 파일오류
2 . 중복자료
3 . 저작권 없음
4 . 설명과 실제내용 불일치 자세히보기