Social Marketing

목차

1. What is social media marketing?
2. Good & Bad case
3. Additional cases
4. Conclusion

본문내용

Social media is a platform that is easily accessible to anyone with internet access.
social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.

Why(did producer need Social media marketing?)
-A increasing of marketing exposure via the internet
-A increasing of SNS user

<중 략>

1. symbolic image that people will support.
2. form of dialogues, talking about daily life and company culture.
3. sympathetic messages based on 1and 2.

Conclusion : without enormous expense, they construct a memorable brand.

참고 자료

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