라면시장 보고서(영어)

목차

1. Introduction
1) The outline of noodle market
2) Existing white noodle brand - Sarigomtang-men
3) The growth of white noodle market

2. Main subject - The marketing strategy depending on the manufacturers
1) Paldo - Kokomen
2) Samyang - Nagasaki jjamppong
3) Ottogi - Gisu-men
4) Nongshim - Hooroorook Kalguksu

3. Conclusion - Summary and suggestion

본문내용

Table 2 - Noodle Market Share by Companies (April, 2012)

= As shown in the chart above, four companies have the entire noodle market share. Especially, Nongshim has 63% of the total noodle market share. This emphasizes that Nongshim has the most considerable influence among the suppliers in the noodle market. Other three companies in low ranking get influenced by the strategies of Nongshim. Therefore, the market follows Stackelberg Model that the leading company's strategies affect the following companies.

This was the outline of noodle market. In the last year, 2011, there was a huge change in the noodle market: the white noodles' market entry headed by Kokomen. Sales of some specific noodles increased rapidly and many new white noodles threatened the selling of existing noodles. However, the white noodle was not just sprang up; actually, white noodles existed in the past. Then why the products of white noodle market could not get succeed as the noodle in the current days?

참고 자료

라면시장 : 하얀 국물의 역습
The web page of Nongshim, Sam-yang, Ottogi and Paldo.
AC Nilson - the marketing research company
The globalization Strategy of Nongshim(2011) - Dong Kee Rhee