[마케팅]홍진크라운 마케팅 분석(영문)

목차

I. About HJC
II. Strong Point of HJC
III. Results so far
IV. Overseas expansion and market selection of HJC
V. Approach method to America markets
VI. Strategic feature and success factor in Entering America Markets
VII. Conclusion
VIII. Reference

본문내용

1. About HJC
1.1. Introduction of HJC(Hong-Jin Crown)
Hongjin HJC is an enterprise that has specialized in manufacturing motorcycle helmets exclusively since 1971.
In the beginning, President Wan-Ki Hong established HongJin in the form of cottage industry manufacturing interior material of helmet. Later, Hongjin took over 'Seoul Helmet' and began manufacturing motorcycle helmet of its own brand, 'Crown'. In 1987, Hongjin changed its company name as HongJin Crown(HJC).
Nowadays, HJC has its head office and R&D institute in YongIn, GyeongKi and three overseas production bases. Each of Overseas production bases is located in Vinyen(Vietnam), Beijing(China) and GaeSong Industry Complex(North Korea).

참고 자료

홍진HJC 공식 홈페이지 (http://www.hjc-helmet.com)
“미스터 헬멧 기적을 쓰다.” 홍수기. 예스위캔. 2009.11.20.
“홍진HJC의 세계 시장에서의 성장과정”. 김주태. 단국대학교.
“홍진HJC, 충격 흡수력 강화한 신소재 헬멧”. 김유미. 한국경제. 2012.6.27.
"[명예의 전당 헌정기업 ②] 홍진HJC" 정순우. MK뉴스. 2012.02.15.
“[ATC 유망기업] 홍진HJC, 오토바이헬멧 세계시장 점유율 10년째 1위” 고경봉. 한국경제. 2011. 7. 12
“`가장 존경받는 기업인` 홍완기 홍진 HJC 회장 ”. 이계주. 한국경제. 2009. 12. 16.
“[BizⓝCEO] 홍진HJC‥헬멧 하나로 세계 석권…초일류 향한 `무한도전`”. 신재섭. 한국경제. 2009. 09. 29
[기업속으로] 홍진HJC, 명품헬멧으로 세계 '머리'를 정복한다. 문혜정. 한국경제. 2005.12.08