[마케팅] CRM

소개글

파워포인트로 작성되어서 거의가 표로 작성되어 있습니다.
CRM에 관해서는 모자라는 부분이 없을것입니다.
전부 영어로 작성되어 있습니다.

목차

*CRM의 3종류의 도표그림 10가지
Operational CRM
Analytical CRM
Collaborative CRM
*The data warehouse 에 관한 설명

본문내용

*Interesting facts
- Response ratesDifferential marketing: 6~15%
Relationship marketing: 18~30%
Informational marketing: 1~3%
Traditional marketing: 2~5%
- 98% of all promotional coupons are thrown away
- It costs 10 times more to generate revenue from a new customer
- A 5% increase in retention rate can increase company profits by 60~100%
- Loyal customers who refer another customer generate business at very low cost
- Referred customers stay longer, use more products, and become profitable customers (faster)
- Nearly 75% of all defectors hold only one product a full year before leaving
- Churn rates

참고 자료

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