SM entertainment 아티스트(보아, 동방신기, 소녀시대)들의 일본 성공 전략 (영문)
- 최초 등록일
- 2013.06.24
- 최종 저작일
- 2013.05
- 9페이지/
한컴오피스
- 가격 4,000원
목차
1. introduction of SM entertainment
2. Cause and background of overseas expansion
3. The success case in Japan
4. Evaluation of japanese case
본문내용
1. introduction of SM entertainment
S.M. Entertainment is an independent Korean record label, talent agency, producer, and publisher of pop music, founded by Lee Soo-man in South Korea. Initially, "SM" was an abbreviation of the agency founder`s name, but now stands for "Star Museum." Its current CEO is Kim Young-min. The label is one of the "big three" record companies of Korea along with YG Entertainment and JYP Entertainment because of strong market share and international operations. SM is credited for starting and leading the Hallyu Wave throughout Asia and internationally.
<중 략>
And finally, it is localization. Localization is most important success strategy of SM
the team was made by the members who fluent japanese, chinese, english. so they are able to adapt the world easily. specially Su-Young worked in japanese entertainment system before she debut. so her role was notable in japan. They are good at singing, dancing, acting. it is possible to accommodate various needs. and Girl’s Generation contract with Universal Music Japan which is major record company in japan. so they were able to make a promotional strategy and thorough localization plan.
참고 자료
http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=106&oid=001&aid=0002369796
http://sports.donga.com/Sports/Enter_List_Feed/3/02/20091220/24941995/4
http://news.jkn.co.kr/article/news/20090801/3668411.htm
http://sstv.freechal.com/index.html?page=news/flypage&od=1&cid=1&nid=58526
SM 엔터테인먼트 해외 시장 진출 성공 전략 분석
SM 엔터테인먼트 해외진출 국제경영전략
