[신라면세점 마케팅 제안서] 국내 대형 신라면세점 마케팅 제안서, 마케팅 전략 활용방안, 마케팅 제안서 예시

소개글

면세점의 실질적인 마케팅 개선 방향 입니다.
전반적인 그림과 학생, 직장인 등에게 필요한 정보들이 포함되어 있습니다.
실무에서 활용하여 좋은 결과를 더었습니다.
실질적으로 기존 대비 마케팅 개선 방향을 담고 있는 좋은 자료이오니
안심하고 사용하시면 됩니다.

목차

1. Situation analysis
2. Communication analysis
3. Brand identity concept
4. Consumer analysis
5. IMC strategy

본문내용

*Not luxurious
*Crowded atmosphere
*Store positioned at 10th floor of the department
*No active marketing strategy for foreign consumer
*Low at approach ness
*Low awareness

Weak
*Big model star marketing
*Good at approach ness
*High preference
*Luxurious interior
*Korean sentiment
*The image of ancient empire
*Valet parking service
Strong
*The most popularized duty free shop in Korea with friendly image.
*Korea No1. luxurious hotel duty free shop

<중 략>

Female at 20’s
Osaka university student
Korea syndrome mania
Travel in group guide
use WWW.google.co.jp Searching engine
enjoying new culture shocks
go for shopping as a hobby
Sensitive in price

Female 20’s
freelancer
prefer economic shopping tour
crowed shopping area makes her stressed
exchange travel information at on-line community she belongs
early adopter
sensitive at sale event

Female 30’s
House wife
prefer comfortable than adventure
enjoy family unit travel
sensitive in price

참고 자료

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