capsim 캡심 simulation 시뮬레이션 발표 자료
- 최초 등록일
- 2013.06.07
- 최종 저작일
- 2012.12
- 18페이지/
MS 파워포인트
- 가격 90,000원
목차
1. Impactful Events over the last 7 Years
2. Strategies and Tactics Implemented
3. Corporate Governance Issues
4. Overall Performance Relative to Competition
5. Round Analysis
6. Comparison of Strategies
7. Market and Competition Analysis
8. New Strategies
9. Experience
10. Future
본문내용
Summary of events, strategies used, corporate governance issues, and overall performance.
Impactful Events over the last 7 Years:
-Round 1: introduced Cake and C-Batm to the market and issued short term debt
-Round 2: introduced C-Supe and began producing C-Batm, decreased the price of Cake and increased sales budget
-Round 3: repositioned all products, decreasing their size and price, we evenly distributed money spent on promotional and sales costs between Cake and C-Batm
<중 략>
Market and Competition Analysis
Ferris has highest market share at 22.69%, followed by Baldwin with 19.36%.
Chester has the lowest market share by far, capturing only 9.25%
Baldwin has the highest profits, as well as highest contribution margin.
Baldwin has greatest stock price by far, with increases in stock price for the entire round.
Ferris leads both low and high tech production.
The product ‘Fast’ has the most market share in the low tech, with 23%.
The product ‘Fury’ is leading the high tech sector with 21%.
참고 자료
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